However, she isn't sure how much to charge and wants to ask the rest of us what we would suggest. She has checked Craigslist and says the rates are all over the place. Not surprising, because a lot of potential "employers" on Craigslist want to pay virtually nothing.
I understand that $50 to $100 an hour for web site copy is the going rate, depending on experience. I'm not sure about blogging for companies. She isn't sure whether it's standard to charge by the hour, page or project. I told her I charge by the hour for that type of thing, but I understand some clients might not go for that.
Can anyone weigh in on this?
4 comments:
As always, I recommend charging for the value of the work, rather than per hour. If the company stands to make thousands of dollars in increased clientele or sales from a writing project that takes you two hours, why charge them 2 hours at $100 and make $200? The secret is to figure out what the value is to the client, and charge a percentage of that. If you want some ideas on how to do this, I recommend reading "Value-Based Fees" by Alan Weiss.
Alan Korwin responded via e-mail:
It's not about comparisons.
On general principle, offer to work within their budget.
Typically gets a favorable response.
Remember: Whoever puts a number on the table fist loses.
Whatever they quote, tell them you thought work like that would be worth (double their figure).
They often approve, sometimes insist on their figure, sometimes meet halfway.
Alan 20-years-of-horse-trading Korwin.
I agree with both previous comments. You have to come up with your personal bottom line and then do whatever you need to do to expand your profit margin based on the project at hand and the potential for future work with the same client.
Best of luck. Oh, and don't low-ball yourself. Companies need to know they must pay for quality work.
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